Momentum is another long standing client of ours. We were entrusted with re-branding their online presence which included the design and build of a professional but modern website.
www.momentumsolutions.co.uk
Momentum had a wealth of content and a strong message but part of the challenge here was to display it in a clear and concise manner. Site structure was paramount as user experience needed to be seamless.
We also focused heavily on conversions and adding in call-to-action points wherever they fit. The priority here was only 30% aesthetic with 70% focus on converting more of the sites visitors into clients through messaging and call-to -action prompts.
It is early days here but the Google rankings and enquiries have immediately increased, so it seems both goals have been reached quicker than we could have hoped for.
Call-to-action points are strategically placed throughout the site to prompt user engagement and get the user to enquire via the website or phone.
The news and Insights sections are great for adding lots of fresh information to the website, which in turn is good for boosting Google ranking. The team at Momentum have been trained how to update these in house, but we are always a phone call or email away to help if needed.
Mike was asked to create a website that increased our visitor/enquiry conversion rates. He looked at page layout and navigation structure to help guide interested visitors to the enquiry page. After we launched the new site the number of web enquiries doubled almost immediately. We also wanted the design of our site to compete with organisations several times bigger than ourselves. We have achieved that, receiving several comments from clients, partners and prospects alike.
Dominic Coghlan – Marketing Director
Momentum Broker Solutions