SEO Package

Implimentation of best practice SEO fundamentals

SEO, or Search Engine Optimisation, is the practice of optimising a website to improve its visibility and ranking on search engine results pages. By optimising various elements such as content, keywords, meta tags, and backlinks, SEO aims to increase organic (non-paid) traffic to a website. The ultimate goal of SEO is to enhance a site’s relevance and authority in the eyes of search engines, leading to higher rankings and more visibility for relevant search queries.

Search Engine Optimisation is crucial for several reasons:

Increased Visibility:

Effective SEO techniques help improve a website’s ranking on search engine results pages. Since the majority of online experiences begin with a search engine, appearing higher in search results increases visibility and the likelihood of users clicking through to your site.

Organic Traffic:

SEO helps drive organic traffic to your website, meaning visitors arrive at your site through unpaid search results rather than through paid advertising. Organic traffic is valuable because it indicates that users are genuinely interested in your content or products, which can lead to higher conversion rates.

Credibility and Trust:

Websites that appear at the top of search results are often perceived as more credible and trustworthy by users. Good SEO practices such as optimising content, improving site speed, and ensuring mobile-friendliness contribute to a positive user experience, which enhances trust in your brand or business.

Competitive Advantage:

In today’s competitive online landscape, having strong SEO can provide a significant advantage over competitors. By outranking them in search results, you increase your chances of capturing potential customers and establishing your brand as a leader in your industry.

Cost-Effectiveness:

While SEO requires an initial investment of time and resources, it can be more cost-effective in the long run compared to paid advertising. Once your website achieves high rankings, you can continue to attract organic traffic without ongoing ad spend, resulting in a higher ROI over time.

Targeted Traffic:

SEO allows you to target specific keywords and phrases relevant to your business, ensuring that the traffic you attract is more likely to convert into leads or sales. By optimising your content for relevant search queries, you can connect with users who are actively seeking the products or services you offer.

Adapting to User Behavior:

Effective SEO involves understanding and adapting to changes in user behavior and search engine algorithms. By staying informed about industry trends and user preferences, you can continually optimise your website to meet the evolving needs of your target audience.

Overall, good SEO is essential for maximizing online visibility, driving targeted traffic, and building credibility and trust with users, ultimately leading to increased conversions and business success.

SEO Package Schedule

6 month rolling contract
£250 p/m to be paid at the begining of each month
Document & deliver at least 8hours of both technical edits & content updates per month
Track progress using Google search console & Analytics
Report delivered at the end of each month on work undertaken.

Top level tasks

These are the main areas we will focus on to begin to move your site higher in natural search.

SEO Basics Checklist
Keyword Research Checklist
On-Page SEO Checklist
Technical SEO Checklist
Content Checklist
Link Building Checklist

Schedule

SEO Basics Checklist

  • Setup The Google Search Console
  • Install Bing Webmaster Tools
  • Setup Google Analytics
  • Install Yoast SEO
  • Optimise your Google Business Profile

Keyword Research Checklist

  • Discover Long Tail Keywords With “Google Suggest”
  • Use Google Keyword Planner to Find Keywords
  • Finding local keywords
  • Identify Low Competition Keywords With KWFinder
  • Research competitor sites for keywords
  • Find “Question Keywords” With Answer The Public

On-Page SEO Checklist

  • Include Your Keyword In Your URLs
  • Use Short URLs
  • Front-Load Your Keyword In Your Title Tag
  • Embed Title Tag Modifiers
  • Use Your Keyword Once In The First 150 Words
  • Use Your Keyword in H1, H2 or H3 Tags
  • Optimise Images
  • Use Internal & External Links

Technical SEO Checklist

  • Identify Crawl Errors
  • Find Out How Google Views Your Page
  • Make Sure Your Site is Mobile-Friendly
  • Fix Broken Links
  • Secure Your Site With HTTPS
  • Check Your Site’s Loading Speed

Content Checklist

  • Create Content Using “The Skyscraper Technique”
  • Chunk Your Content to Maximize Readability
  • Cover Your Page’s Topic In-Depth
  • Creating locally relevant content
  • Use Schema Markup
  • Focus on Content Formats That Are Working Right Now
  • Use Multimedia

Link Building Checklist

  • Build Powerful Backlinks With Guest Posting
  • Reverse Your Competitor’s Backlinks
  • Build Contextual Backlinks With Link Roundups
  • Feature post on blogs